They can join at any time during the live stream, and comment as they please.Д«eyond that, Facebook itself favors live video. People are notified when a brand they follow is streaming a video, as well as when a friend is tuned into a live stream. But thanks to live streaming, brands have been able to reclaim some of that lost engagement. In turn, engagement rates on most business pages have suffered significantly.

Over the past few years, Facebook has made it increasingly difficult to reach fans organically. As evidenced by the engagement rate listed above (10x more comments than regular videos!), itвЂ™s a feature most brands simply canвЂ™t afford to ignore. These (extremely impressive) numbers aside, live streaming represents an incredible opportunity for brands.ДЇirst and foremost, your followers like it. 1 in every 5 Facebook videos is a live broadcast.Daily watch time for Facebook Live broadcasts has grown by more than 4x.Users comment on Facebook Live videos at 10x the rate of regular videos.Facebook Live videos are watched 3x longer than videos that arenвЂ™t live.вЂњFacebook Live StreamвЂќ search popularity has risen vver 330% since Facebook LiveвЂ™s rollout.Wrap your head around these for a second:

Over its relatively short shelf life, Facebook Live has had a major impact. Why Should Businesses Live Stream on Facebook? Its popularity quickly caught FacebookвЂ™s attention, leading the platform to unveil Facebook Live in April 2016. The live stream craze began with smaller social media apps like Periscope and Meerkat. Once youвЂ™ve finished your video, hit the finish button and it will be added to your timeline.

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